TEAM - The Squad

Jordan Bayne is a visionary force in the entertainment industry, seamlessly blending her talents as an actor, writer, filmmaker, and creative technologist. She launched her acting career alongside Martin Sheen in A Stranger in the Kingdom and starred in critically acclaimed series such as Showtime’s Poltergeist: The Legacy and Law & Order. On stage, she performed alongside James Gandolfini and Marisa Tomei in Naked Angels’ Summerwinds. As a filmmaker, Bayne’s work has earned accolades, including her Oscar-contending short film The Sea Is All I Know starring Academy Award winner Melissa Leo. In 2021, Bayne founded The Squad to pioneer Web3’s potential in filmmaking, coining her concept “Film3” in 2022. Film3 redefines cinema by leveraging blockchain, creator-owned IP, and community-driven funding through distribution to democratize the industry. A recognized leader in the space, Bayne has spoken on Film3 globally, including Cannes, NFCSummit, NAB and the Italian Ministry of Culture’s Producers Summit. Her groundbreaking career continues to inspire the future of filmmaking, championing innovation, equity, and underrepresented voices.

Phil McKenzie is an award-winning producer, investor and prolific founder within the entertainment & media sectors.

A Co-Founder of leading UK indie production and finance company Goldfinch, that has raised and deployed more than $250m into 300 projects in 10 years. His strength lies in negotiating and constructing partnerships at a corporate level and deals at a production level being personally credited on 60+ titles.

Also, a Co-Founder of Watch&Earn web3 streaming platform myco, in 3 years Phil has helped to oversee the growth of the business to 20m+ users primarily across the S Asia & MENA region and expanded the content slate to include 100+ originals, 1000+ licensed titles and 200+ live sporting events including the EPL, ICC Cricket World Cup and PSL.

Phil is also a Co-Founder of First Flights the OSCAR & BAFTA winning Short Film Fund, Dream Town Entertainment a genre IP production company that completed 8 feature films in 2024/25 and Selectors a long form IP incubator working with best-in-class production companies.

Selected as a mentor to the acclaimed Outlier Ventures Base Camp programme in Riyadh and a winning finalist on Meet The Drapers, Phil is a passionate and active supporter of other Founders and startups.

Prior to his involvement in the entertainment sector Phil worked across marketing, strategy and operations in a variety of sectors including F&B and professional services and received an MA in Politics from Edinburgh University.

Two-time Emmy® Award winner Seth Shapiro is a global leader in media and technology. His clients and partners have included AT&T, Betfair, Comcast, DIRECTV, Disney, Goldman Sachs, IBM, Intel, IPG, McCann NBC, Neo Cricket Mumbai, New Zealand Trade & Enterprise, News Corp, Nokia, Showtime, Telstra, Turner, Universal, and a range of new ventures. His began his career in Hollywood as a Producer at Disney Interactive. At DIRECTV, he launched over 25 services, including TiVo, the world’s first major DVR platform.

Mr. Shapiro was previously an Adjunct Professor at USC and a Governor of the Television Academy, the home of the Emmys. His book, TELEVISION Vol. 1 is an Amazon bestseller covering the evolution of media 1890-1980.

A trained equity options trader, he was an early advocate of blockchain in media and has been active in the space since 2016. He was previously a Senior Advisor to Shiba Inu, Partner at Alpha Transform Holdings, Head of BD at Alphabit Fund, Head of Strategy at Videocoin, CEO of Alpha Networks founder of Artaku NFT, and Chair of the Web3 Advisory Council at the National Association of Broadcasters.

In the public sphere, Mr. Shapiro has served as an Expert before both the Department of Justice and the Federal Communications Commission.

Murray has spent the majority of his life in the entertainment industry, which has placed him in the midst of multiple transformative moments.

At just nineteen years old, during what become known as the “Indie Music Revolution” Murray was signed as a staff songwriter in Nashville, TN. Within a couple of years, Murray’s band signed a major label recording contract, made multiple records and toured extensively. But his passion for disrupting old systems, Murray joined with some friends to start a small indie record company with the vision of developing a new “talent to fan, fan to friend” marketing and distribution approach.

Later, during the “Digital Music Revolution,” Murray pioneered innovative ways for musicians to harness the digital discovery and consumption of music, in order to give them complete control of the marketing and sales of their music.

This coincided with the explosion of the “Social Media Revolution,” when Murray co-founded a NYC-based digital agency called Amplifier to test and develop new tools and methods empowering clients to not only market and sell their projects directly to their followers on social media, but to empower and incentivize fans to actively amplify the project to their friends online. Clients included superstars like Taylor Swift, Justin Bieber, Kevin Hart and others; as well as multiple major brands like Dr. Pepper/Snapple Group, Converse, Guitar Center and others; and major media companies like MTV, VH1, Cartoon Network, Universal, Sony, Paramount Global and others.

The success of these campaigns, and the advent of the “Streaming Revolution” ultimately led Murray to develop Bingeable: an affiliate platform for movies and television, where the affiliates are the stars, soundtrack artists, influencers, brands and even fans. In 2024, Bingeable received its first Academy Award® nomination for their multi-festival winning short film, “The Last Ranger.” Murray continues to passionately advocate for a better, fairer and more inclusive entertainment industry by speaking at panels around the world and with his weekly newsletter, “Entertaining the Future.”

Kirsty Bell, founder & CEO of Goldfinch and co-founder of DREAMTOWN, initially qualified in law, then became a chartered tax adviser and strategic tax partner for a top ten firm before the age of 30. Now recognized as one of the UK’s leading filmmakers, Producers and Executive Producers of well over 100 feature films, including the 2023 Best Short Film Oscar and BAFTA winner ‘An Irish Goodbye’.

As the founder of Goldfinch in 2014, Bell demonstrates the viability of private investment in the independent film sector, pioneering new avenues for creative visionaries. She has facilitated the financing of over 300 film and TV projects, guiding more than 20 first-time directors in bringing their cinematic visions to life and is co-founder of Goldfinch’s First Flights programme. Her directorial debut feature film “A Bird Flew In,” starring Jeff Fahey and Sir Derek Jacobi, was selected for over 30 festivals, accumulating an impressive tally of 28 award wins and 30 nominations to date.

Steven Beer is a partner in the New York office of Lewis Brisbois and a National Chair of the firm’s Entertainment, Media & Sports Practice. Steven concentrates his practice on film, television, and music matters. He represents industry-leading film, television, and music companies and has acted as counsel to numerous award-winning writers, directors, producers, and multi-platinum musical artists. Steven regularly negotiates rights deals for film and television projects.

Steven has been listed annually in Super Lawyers New York Metro edition. Research and Markets listed him as one of the top lawyers in Entertainment Law, Settlements, and Negotiations. The Wrap online magazine cited Steven as one of “21 Great Thinkers of Indie Film.”

He also frequently writes and lectures about film finance, production and distribution, as well as music issues and matters related to young artists. Steven co-authors the Legal FAQ column for Documentary Magazine, published by the International Documentary Association. Allworth Press published Your Child’s Career in Music and Entertainment: The Prudent Parent’s Guide in 2015. In 2012, his article “The New Renaissance Paradigm - A Break-through Time For Artists” was published in the inaugural edition of the Berkeley Entertainment Law Journal and his article “Life After Sundance: Distribution and Marketing for the 99 Percent” was published in Indiewire.

Steven serves as an executive trustee to the City Parks Foundation and is co-chair of the Arts Committee responsible for SummerStage, NYC’s largest free performing arts festival. He also plays ice hockey in his spare time.