Is there a wrong way to talk about the Holocaust? That’s the question at the heart of “The Anne Frank Gift Shop,” a new dark comedy short about antisemitism that packs a vital and timely message. When a high-end design firm presents its plans to reimagine the gift shop at The Anne Frank House, the company’s overt appeal to Generation Z sparks a debate about collective trauma, the Holocaust—and tote bags.

“The Anne Frank Gift Shop” cast includes Ari Graynor (FX’s “Mrs. America”), Chris Perfetti (“Abbott Elementary”), Kate Burton (a Tony nominee for “Hedda Gabler”), Jason Butler Harner (“Ozark”), comedian Mary Beth Barone, and Josh Meyers (“MadTV”).